W44
The EU should focus on enhancing the quality and branding of its wheat to differentiate itself in global markets. Since wheat exports have dropped significantly, a focused effort to position EU wheat as a high-quality, sustainable product could help open new trade channels. Creating specialized wheat varieties suited for specific consumer needs, such as high-protein or organic wheat, could attract premium buyers, especially in niche markets like organic food or health-focused industries. EU exporters should also participate in global trade shows, build stronger relationships with international buyers, and promote their wheat's sustainability credentials to boost demand and justify a price premium.